The Art of Creating a Moment
Special moments don’t just happen.
A note to self, published a year late
Special moments don’t just happen.
More often than not – they are created.
Carefully crafted by someone or a maybe a whole group of people.
Think about an obvious one- a marriage proposal. Every marriage proposal is thought through by one of the sides, often an engagement ring is chosen, the words are rehearsed before the actual proposal happens.
In a similar way, to appreciate the special moments in life, they need to be created.
Created. Crafted. Curated.
Celebrating a birthday is about creating an event, curating the people who will attend, choosing the venue, music, etc.
Some special moments are as simple as asking a friend for a walk to tell them how much you appreciate them.
The thing is:
You can hardly create a moment over a phone call
You can’t be vulnerable in a bus full of people
You can’t be fully yourself on social media
Legendary moments are carefully crafted.
I’m not saying planned to the detail or rehearsed till the point no emotion is left.
I’m saying-
A safe sentimental environment is needed for good moments to be shared, remembered and cherished.
The Moment that gave us wings
The moment we received a term sheet from True Ventures was such.
We were invited to New York to meet the True team.
We got a verbal offer but negotiated the terms for 20+ hours.
In the end, I was invited to an event, in the middle of which, in a back room, we got to talk for ~30 mins.
This is when we received a signed paper copy of the terms, that were finalized just 1 hour before.
5+ people from True were involved to get it done on that day- in person, at the very center of New York city.
We worked so hard to get to this moment.
Truly lifechanging for our whole team.
But such moments don’t just happen.
They are created.
Thankful to the True team for everything they’ve done for us.



